We’ve all had that moment—wondering if our idea is really worth it, or if we’re just fooling ourselves. In this piece, I share the kinds of questions every founder wrestles with, a personal story that still stays with me, and why your idea might be more valuable than you think.
Doubt shows up quietly—especially when you're building something from scratch. But learning to sit with it, question it, and move forward anyway is what separates ideas that fade from those that grow. And this is all about sustainable growth!
Is my idea really worth investing in? Or am I just delusional?
That’s the question many of my friends in the startup world have asked me over the years.
Don’t get me wrong—it’s not because they don’t believe in their ideas. But investing heavily in something you can’t grab, touch, or show yet… it feels off.
But honestly, that’s the whole vibe of being a startup founder.
You invest in your idea first—then you invite others to see its value.
What Most Founders Miss
What I’ve noticed, though, is that most people miss the simplest and most fundamental point of being a founder:
- solving a problem that people face every single day.
I know—it sounds generic. But it’s the raw, unglamorous truth.
You might think your idea is great, valuable, and definitely worth investing in.
But ask yourself: does it really solve a problem?
Or does it just sound good in your head?
Does it offer a functional solution—or just circle around nice-sounding concepts?
How is it different from other ideas out there?
And if it is similar, how does it solve the problem better?
Who are your competitors?
Can you realistically compete—or even outperform them?
Yes, I know—these questions stir anxiety. But I ask them on purpose.
Not to shake your confidence, but to show you that there is a better way to look at all of this.
Let’s Look at It Differently
Because even if your idea doesn’t seem to solve a problem, it probably does.
You just haven’t figured out how to structure the problem yet.
If you’re unsure whether your idea includes a real solution—maybe the idea is the solution.
If your idea feels too similar to others, that doesn’t mean it lacks value.
It just means you need to define what makes it different.
That’s where support, guidance, and collaboration come in.
Over the years, I’ve seen many brilliant founders lose faith in their ideas—not because the ideas weren’t good, but because they lost the motivation to keep going.
They thought their idea wasn’t “bright” enough.
They were wrong.
Here’s What Happened to a Friend of Mine
A close friend once had a powerful idea: a social business that tackled poverty in Kenya by producing nutrition-enriched yogurt and employing local women.
She was deeply motivated at first—but lacked the support, funding, and co-founder to move it forward.
After two years of struggle, she gave up.
I tried to convince her to hold on.
When I couldn’t, I recommended another friend buy the company from her.
What happened next?
We reframed the idea around the United Nations Sustainable Development Goals—focusing on SDG-1 (No Poverty), SDG-2 (Zero Hunger), and SDG-10 (Reduced Inequalities).
That shift attracted investments from NGOs and UN mentors.
We grew beyond Kenya—and turned a “failed” idea into a global initiative.
Yes, the original founder was shocked—and probably disappointed she didn’t get to see it through.
But that’s the bittersweet part of this journey.
You're Not Delusional—You're Early
So, back to the question:
No, you are not delusional.
If you came up with that idea, it’s worth exploring. It’s worth investing in.
But here’s the catch:
No dream can survive without motivation.
Motivation is driven by belief.
Belief grows through knowledge.
And knowledge leads to results.
If you don’t yet know how to follow that path—it’s totally fine.
That’s why we’re here.
Let’s turn your “delusion” into a thriving venture with real-world impact.
We’ll share our knowledge, fuel your motivation, and build toward your success—together.
And yes, we’re ready to work our donkey off to make that happen.
Because your idea is worth it.
