"We weren’t just building a fitness app—we were trying to create a daily rhythm for users. Something that fits into their life without interrupting it."
Etka Serhan Uslu
COO
"We weren’t just building a fitness app—we were trying to create a daily rhythm for users. Something that fits into their life without interrupting it."
Etka Serhan Uslu
COO
This project showed how powerful it can be when technology supports people quietly, without demanding attention. Fitness isn’t about perfection—it’s about consistency. And our goal was to make that consistency feel natural. The early results spoke for themselves: users checked in more often, set more achievable goals, and started seeing their own progress—not through numbers alone, but through behavior change.
This project showed how powerful it can be when technology supports people quietly, without demanding attention. Fitness isn’t about perfection—it’s about consistency. And our goal was to make that consistency feel natural. The early results spoke for themselves: users checked in more often, set more achievable goals, and started seeing their own progress—not through numbers alone, but through behavior change.
Creative сhallenges
A major challenge was designing for movement. We had to ensure the app worked just as well during a jog as it did from the couch. From swipe-friendly screens to real-time feedback, everything was tailored to quick, one-handed use. We tested flow under low-connectivity scenarios too—so users wouldn’t lose progress even when offline.
The integration with Google Fit added another layer of complexity. Pulling in real-time data like steps, heart rate, and calories burned meant syncing with a constantly changing stream of metrics. We mapped that data into a user dashboard that updated instantly—but still felt calm and digestible.
Creative сhallenges
A major challenge was designing for movement. We had to ensure the app worked just as well during a jog as it did from the couch. From swipe-friendly screens to real-time feedback, everything was tailored to quick, one-handed use. We tested flow under low-connectivity scenarios too—so users wouldn’t lose progress even when offline.
The integration with Google Fit added another layer of complexity. Pulling in real-time data like steps, heart rate, and calories burned meant syncing with a constantly changing stream of metrics. We mapped that data into a user dashboard that updated instantly—but still felt calm and digestible.
User experience focus
One of the subtler challenges was balancing motivation with mental ease. In the fitness world, apps often push too hard—becoming just another voice shouting at the user. We chose a different approach. The interface was designed to be calm, spacious, and focused—less like a coach, more like a companion. It gave users room to breathe while still encouraging them to keep moving.
We also built in personalized pacing. Not every user starts from the same baseline, and the app needed to recognize that. Whether someone was recovering from injury or training for a marathon, their dashboard adjusted to meet them where they were. That sense of personalization helped users stay engaged without pressure—just progress.
User experience focus
One of the subtler challenges was balancing motivation with mental ease. In the fitness world, apps often push too hard—becoming just another voice shouting at the user. We chose a different approach. The interface was designed to be calm, spacious, and focused—less like a coach, more like a companion. It gave users room to breathe while still encouraging them to keep moving.
We also built in personalized pacing. Not every user starts from the same baseline, and the app needed to recognize that. Whether someone was recovering from injury or training for a marathon, their dashboard adjusted to meet them where they were. That sense of personalization helped users stay engaged without pressure—just progress.
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Latest projects
Branding
Mobile design
Development
Travel & Hotel Booking Mobile App - TravelTech Startup
Designed for travelers who plan smart and move fast, this mobile app makes hotel and trip bookings seamless—no clutter, no middlemen, just direct access on the go.
Development
Web design
Growth
Hotel Booking & Availability Web App – Boutique Hospitality Client
Built for a boutique hotel group, this web app combines elegant design with real-time availability to deliver a booking experience as thoughtful as the stay itself.
